That's pretty much how it goes unfortunately. Not a whole lot you can do to change that aspect of human nature.
The hip hop producer Blockhead has been making beats for something like 15 years, and in a couple of recent blog posts he said that talent is probably about 4th or 5th on the list of things you need to make it big, behind connections, hard work, timing and just dumb luck.
I tend to agree with the notion that if you make music first and foremost for yourself, stuff like that won't bother you so much. On top of which, you're likely to make better music.