So Mat says that mastering isn't just throwing a couple of effects on the master channel. Now I'm asking, why not? If mastering is just the final step in the process of getting a track to sound club/radio ready by processing a render of that track, why can't that just be done in the master bus of that track's project file?
I want to know what makes mastering an entire process in itself and not just slapping Maximus on the master bus. I still maintain that I could get something sounding nice and loud by just loading effects onto the master, but what would those effects be? What are things to take into consideration? What are the steps in what would be a considered a professional mastering job?