Any time you don't know what to do, try doing what I do: Steal from someone who does know what they're doing.
In other words, I usually have at least one and as many as 3 or 4 tracks that are in the direction I want to go sitting inside my project so that I can actively reference from them and "borrow" an element from one of them - either vaguely influencing my direction or outright copying them, depending upon what I might need in that moment.