If this ... feature, function?... is added to the site, I really hope to see something positive and not separating. BT started giving out homework assignments on twitter at one point. He doesn't anymore, and I'm not sure when he stopped.
About the challenges themselves, perhaps some of them can be educational rather than zany? Even rudimentary. I was a fan of tribesports and their (very social) challenge system. The challenges were easily quantifiable... nothing was left to interpretation... so that may be a hurdle. Still, it was a very effective way to build camaraderie within the community.